Fashion Collaboration is Key

Designer wish list but high street budget?

The reality is this!

Most budgets don’t stretch to designer price tag or don’t need to!

More and more we are seeing amazing designers teaming up with the high street giants and sharing exciting, affordable campaigns allowing us to shop designer feel for a fraction of the cost.

It seems two heads are most definitely better than one..but you got to be quick. Many if these collaboration sell out within minutes of launch!

Earlier this month H&M launched their first ever lingerie designer collaboration with Dutch brand LOVE STORIES. This collection show cases comfort driven, eclectic prints with a mix and match approach all at affordable prices. This collection sold out within minutes at launch! Wow doesn’t this just show you the demand, desire and excitement of these stunning collections.

H&M x Love Stories collection

Fashion collaboration doesn’t stop with designers and high street mix. It would seem the future of fashion also includes collaborating with influential fashion bloggers. Fashion bloggers are not only fronting campaigns but are bringing their own personal style and style identity to the design process and are very much included in this.

On August 30 2018 high street store Warehouse will release a campaign with full time fashion blogger, writer and brand consultant LUCY WILLIAMS. Check out her blog ‘Fashion Me Know‘ for some serious style inspiration. Lucy’s Instagram sneak peeks suggest plenty of 70’s inspired stripes, cords, rubbed knitwear and not forgetting faux shearling and fur!

I just can’t wait for this one…


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